ANALYTICS THAT WORKTruth, verified.

For CEOs, CFOs and the leaders who run the numbers

AI has changed how decisions get made. Has it changed how yours get made?

On the drive in, just talk. Ask out loud what moved yesterday, what’s at risk this week and what to do first, and hear the answer spoken back, from your own data with its accuracy attached. Hands on the wheel, eyes on the road, and your plan for the day is ready before you park.

See what we offer Book a conversation
7:42 a.m. · in the car · voice, hands-free

A spoken conversation with the phone in its mount: nothing to read or type while driving. The numbers are made up; the workflow is real.

The questions leaders ask out loud

CFO

“Where will we land this quarter, and how sure are we?”

A forecast with its track record attached, so you know how much room to leave.

VP Sales

“Which regions are slipping, and why?”

The gap to plan by region, and the drivers behind it, not just the number.

COO

“What do I need to staff for next week?”

Expected volume by location, with the range it’s likely to fall in.

The shift

Is your team 5–10× more productive than two years ago?

If not, it isn’t for lack of AI tools. Adding a chatbot to the old process buys a modest gain: controlled studies measure people finishing individual tasks about 14% to 40% faster.1,2

Every week a decision waits on a report is a week of margin you don’t get back.

The step change comes from changing the process itself, so leaders stop waiting on reports and ask the data directly.

?

Two years ago

  • A question goes into the analyst team’s queue
  • The answer comes back days later, as a spreadsheet
  • You ask a follow-up and wait again, more frustrated each time
  • The forecast is refreshed monthly and trusted by no one
  • The meeting is spent arguing about whose number is right

With analytics that work

  • Ask in plain English, at your desk or out loud from your phone
  • A bench of expert analysts on call for everyone: forecasting, pricing, statistics
  • Get the answer in seconds, computed from your data, with its definition
  • Every forecast shows its own track record
  • The meeting starts from the same numbers and gets to the decision

What does waiting cost you?

Move the sliders to your team’s numbers.

1,080

decision-days a year spent waiting on answers. With a connector, each of those questions takes seconds.

Requests × days waiting × 12. Illustrative, not a benchmark.

Why data science projects fail

Most analytics projects never change a decision

The research agrees on why, and it is rarely the model. Projects fail because they solve the wrong problem, the data isn’t ready, nothing gets them into day-to-day work, and nobody trusts the output.

95%

of enterprise generative AI pilots showed no measurable profit impact in MIT’s 2025 study. The authors blame brittle workflows and poor fit with daily work, not the models.3

30%

of generative AI projects, at least, were expected by Gartner to be abandoned after proof of concept by the end of 2025.4

5

root causes RAND found in interviews with 65 data scientists and engineers: the wrong problem, missing data, technology for its own sake, no infrastructure, and problems AI can’t yet solve.5

How we work differently

Start from the decision

We begin with the decision you make every week, not with the dataset or the model, and build only what changes it.

Put the data where the questions are

A custom MCP connector makes your data answerable from Claude on any device, with every metric’s definition and source attached.

Show the models, not a black box

You see the actual models behind every forecast: their drivers, how each one performed on your own history, and how far off it was at each horizon. Our proprietary model aggregation turns them into one forecast you can rely on.

Answer the “what about…?” before it’s asked

The caveats and pushback every analyst hears, like “what about the storm week?” or “does that include the price change?”, are built into the connector, so answers already account for them.

Keep the builder on the line

You talk to the person who built it, who can explain every number in plain English and fix what breaks.

The proof

Know how far off a forecast is before you bet the plan on it

The model is rebuilt on a growing window of history and asked to forecast the weeks it hadn’t seen, using only what was known at the time. Then we show you how far off it was.

0.0%
average error, one week ahead
0 of 52
weeks within 5%
1 wk3.2%
4 wk4.7%
13 wk6.1%
26 wk8.4%

Synthetic series for illustration. Your model shows your numbers.

Why we insist on this is written into our logo. The story of our mark.

ActualForecast, made before the week

For your analytics team: why it holds up

Accuracy is only half of it. The model also has to be right for the right reasons.

Drivers that are real, not noise

Most modelers treat a p-value as pass or fail: 0.05 is in, 0.06 is out. Others use 0.10 because it feels right. Feelings aren’t a forecast method. Our model building process knows how p-values actually affect forecast accuracy, so your model doesn’t fall apart over a hair’s difference.

Indicators that don’t trip over each other

When two indicators move together, their coefficients become unstable and can even flip sign. Most modelers treat that overlap (variance inflation, or VIF) as a pass-or-fail cutoff too. We know how much it actually costs a forecast, because we’ve measured it across millions of models, not two or three.

The real relationship, not one model’s opinion

A coefficient changes depending on what else is in the model, so any single model can mislead. Our proprietary model aggregation gets past that to the real relationship between each indicator and your sales.

What we do

License the forecasting engine on your own dedicated server, or have us build the connectors and dashboards that let your whole team answer their own questions.

Licensing

Model Score engine, with its MCP connector

A forecasting engine that finds, tests and explains models for a business series, such as weekly unit sales, from the indicators that might drive it: economic series, prices, weather, calendar effects.

  • Searches thousands of indicator combinations and keeps the models that hold up.
  • Ranks models on how they would actually have forecast, and on whether their drivers make sense and stay stable, not just on fit.
  • One model, many views. Our proprietary aggregation means you aren’t betting on one model’s opinion, and the result is as easy to explain and run what-ifs on as any model.
  • Shows its work for every model: backtest forecasts, error by horizon, drivers and stability.
  • An expert statistician on call. Through the included MCP connector, you choose your final model in conversation with Claude: question it, challenge it, test it, in plain language. Use the software yourself, or let Claude run the whole process, from uploading your data to the final model.
  • Your own dedicated server. Each client runs on a separate server we host, so your data never sits alongside anyone else’s.
Ask about a license
Services

Custom MCP connectors and AI dashboards

We connect your data to Claude and other AI assistants through a custom MCP connector, and pair it with dashboards built around the decisions your team makes. People stop waiting on the data team because they can ask the data directly.

It’s like giving everyone on your team their own group of senior analysts. The AI does the work of a forecaster, a pricing analyst and a statistician, through connectors that know your data and your business rules, at any hour.

  • Built for your systems: your warehouse, internal APIs, forecasts and KPIs, exposed as tools an AI can use.
  • Every number defined: each metric carries its definition, calculation and source, so answers match what finance reports.
  • Dashboards with an AI assistant built in, plus automated briefs that explain what changed and why.
  • Ask it anything: answers are computed from your data, not guessed.

Example: for a 250-location franchise network, requests to the data team fell from about 30 a month to zero once people could answer their own questions.

Scope a project

Live Analytics

See the work, not just the pitch

Real client dashboards, with names and figures greyed out: where ad money earns and leaks, what’s left after fees, and how price and promotion move volume.

See Live Analytics
Spend efficiency chart from a client dashboard, figures and names greyed out.

Experience

Over 20 years building pricing, promotion and forecasting models, hands on

Not a sales team in front of an offshore modeling shop. Analytics That Work is Loren Marti, who has written the code and built the models at some of the largest consumer goods, retail and analytics companies in the country since 2002.

$14M

profit increase at a Fortune 500 food manufacturer from an optimal promoted-pricing algorithm, while cutting trade spend by $20M.

$800K

a year saved at a national sales and marketing agency by building an in-house system that measured every event across 4,000+ stores.

10,000+

regression models in production at that agency, producing automated client insights every week.

30% → 13%

forecast error on a hard segment, in a daily revenue forecast for a 250-location franchise network.

  1. 2025 – now250-location home services franchiseData Science Lead: revenue forecasting, pricing, AI dashboards and an MCP server for the executive team
  2. 2019 – 2024San Francisco analytics software startupChief Data Scientist: model building methods, R&D, and training a team of 12 economists and model builders
  3. 2016 – 2019National sales and marketing agencySr. Director of Advanced & Predictive Analytics: built the analytics team and its event measurement system
  4. 2012 – 2016Fortune 500 packaged foods companyDirector of Statistical Forecasting & Customer Analytics for its largest retail customer
  5. 2010 – 2012Retail data and analytics providerDirector of Modeling: forecasting and marketing mix models
  6. 2006 – 2010Strategy consultancy, now part of a global consulting firmSenior Consultant: go-to-market strategy for Fortune 500 companies
  7. 2002 – 2006Fortune 500 food manufacturerManager of Market Research and CRM Modeling for its largest retail customer: pricing and marketing mix models

U.S. Marine Corps veteran. MBA. Built multiple analytics teams from scratch.

That check mark is hiding a Hebrew word

In the legend of the Golem of Prague, a clay figure was brought to life by writing אמת, emet, “truth”, on its forehead.

To stop it, its maker erased the first letter, the aleph. What remained was מת, met: “dead.” A model that can’t show its validation is a golem with the aleph rubbed off. It still moves, but nothing real is animating it.

Our job is to keep the proof visible.

We keep the aleph.

Bring us the decision you’re making next quarter.

Tell us what you’re trying to predict, or what questions your team keeps sending to the data team. You’ll hear back from Loren directly.

30 minutes with Loren

Or email [email protected]

Sources

  1. Brynjolfsson, Li and Raymond, “Generative AI at Work,” Quarterly Journal of Economics, 2025: 14–15% more issues resolved per hour.
  2. Noy and Zhang, “Experimental evidence on the productivity effects of generative artificial intelligence,” Science, 2023: 40% less time on writing tasks.
  3. MIT Project NANDA, The GenAI Divide: State of AI in Business 2025: coverage of the report.
  4. Gartner, press release, July 29, 2024: “at least 30% of generative AI projects will be abandoned after proof of concept by the end of 2025”.
  5. Ryseff, De Bruhl and Newberry, The Root Causes of Failure for Artificial Intelligence Projects and How They Can Succeed, RAND, 2024: report.