Category: Analytics

  • The Analytics Minefield: Some Lessons from the Trenches

    Over 20 years in analytics has taught me one thing: most data science failures don’t come from bad math — they come from bad judgment. In this post, I expose the most common (and costly) mistakes I’ve seen in analytics and data science projects — from overpromising forecasts with limited data, to misusing dollar-based models… Read more

  • Unlock Effective Analytics Solutions That Work.

    The allure of data science is undeniable – transformative insights, predictive power, and game-changing optimizations. Companies invest significantly, hoping for a competitive edge. However, these efforts frequently result in unused models and insights that do not impact the business. Industry failure rates hover at 70-85%, costing billions. Read more